A collaborative team project to develop an identity and signage system for
The Columbia Tap Trail, a 4 mile rails to trailsproject connecting three super
neighborhoods: Macgregor, Third Ward and East Downtown. The Identity creates a
bold and friendly feeling while also offering functionality and legibility to viewers.
This is achieved through use of vivid color language distinguishing between
neighborhoods, clean typography allowing legibility for both pedestrians and cyclists,
and a strong line motif referencing trails, roads and tracks adding a lightness and
elegance to the package.